Overview
Purpose
This website is being created in order to provide a landing for Dry Oar. The site will provide valuable information about the services that Dry Oar provides, and will allow visitors to book reservations in any classes or courses that Dry Oar provides.
Audience
The main audience for this site is people who are seeking this type of high-energy, adrenaline-inducing activity. We also will have plans for large groups of people who are intending to use this activity as a group learning or bonding experience, allowing them to easily see the opportunities that are available to them. While we are developing the site for one audience, it's very important that we don't limit ourselves to just one group of people, as we can develop our website in a way that encourages many different demographics to invest in our services.
Branding
Website Logo
Style Guide
Color Palette
Palette URL: https://coolors.co/041b15-136f63-22aaa1-4ce0d2-84cae7
| Primary | Secondary | Accent 1 | Accent 2 |
|---|---|---|---|
| [#041B15] | [#136F63] | [#84CAE7] | [#4CE0D2] |
Typography
Heading Font: Noto Sans JP
This is a very simple font, with no exaggerated shape or size, and it will help provide a professional feel to our website while still maintaining readability and simplicity.
Paragraph Font: Calibri
Calibri is a very common font used for the body of content. It is simple, straight to the point, and it will fit well on our website.
Normal paragraph example
The best Whitewater Rafting in Colorado, White Water Rafting Company offers rafting on the Colorado and Roaring Fork Rivers in Glenwood Springs. Since 1974, we have been family owned and operated, rafting the Shoshone section of Glenwood Canyon and beyond.
Colored paragraph example
Trips vary from mild and great for families, to trips exclusively for physically fit and experienced rafters. No matter what type of river adventures you are seeking, White Water Rafting Company can make it happen for you.
Navigation
Site Map
The Site Map of a site is just like it sounds…it is a map of the pages in a site and how they are related and linked together. From the map above we can see that we will eventually have the Home page and 2 sub or child pages.
The lines that connect them all together indicate that each page should be accessible from any other page, it is essentially showing us the global navigation for the site.
Wireframes
Wireframes are like blueprints for making webpages. They should show the major sections of content that will be on the page and the relative locations of each element. In the wireframe below you can see there will be 6 sections to our page:
- At the top we have a section with the logo (the box with the mountain means an image) and the navigation bar.
- Then there is a banner image that stretches all the way across the screen.
- Next we have some text and an image
- ...followed by another row made up of an image and some text.
- Then one more section of text with no image.
- Lastly, a footer containing a copyright/name line and 3 social media icons.
